World Gold Council Launches 'You are Gold' Campaign in India The World Gold Council has kicked off the ‘You are Gold’ campaign in India, targeting a fresh and youthful audience. This innovative multimedia initiative is designed to deepen the connection between millennials, Gen Z, and gold, casting the precious metal not just as a financial asset but as a symbol of personal empowerment and expression. It’s a strategic move to align gold with the values of courage, perseverance, and the expressive identity of younger generations, thereby rejuvenating its appeal in a country with deep-rooted gold traditions. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts Investors Warn AI Boom Obscures Broader Tech Sector Struggles READ MORE The Great American Housing Squeeze: Construction Costs Out of Reach for Most READ MORE Record-Breaking Gold Rally Continues for Eighth Day on Safe-Haven Demand READ MORE The REAL Reason Costco & Walmart Are Selling GOLD & SILVER READ MORE Anticipation Ahead of Fed Meeting Leads to Decline in Treasury Yields READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment