World Gold Council Launches 'You are Gold' Campaign in India The World Gold Council has kicked off the ‘You are Gold’ campaign in India, targeting a fresh and youthful audience. This innovative multimedia initiative is designed to deepen the connection between millennials, Gen Z, and gold, casting the precious metal not just as a financial asset but as a symbol of personal empowerment and expression. It’s a strategic move to align gold with the values of courage, perseverance, and the expressive identity of younger generations, thereby rejuvenating its appeal in a country with deep-rooted gold traditions. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts American Dream Fades: Poll Reveals Growing Pessimism About Financial Goals READ MORE Silver's 44 Year Cup & Handle "Now, I Believe MID TO HIGH Triple Digits Are Baked in the Cake" READ MORE Inverted Yield Curve Signals Caution, But Economic Strength Defies Predictions READ MORE Potential Shift in Fed's Interest Rate Committee Dynamics in 2024 READ MORE Global CIO Office CEO Touts Gold as Top Investment Pick READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment