World Gold Council Launches 'You are Gold' Campaign in India The World Gold Council has kicked off the ‘You are Gold’ campaign in India, targeting a fresh and youthful audience. This innovative multimedia initiative is designed to deepen the connection between millennials, Gen Z, and gold, casting the precious metal not just as a financial asset but as a symbol of personal empowerment and expression. It’s a strategic move to align gold with the values of courage, perseverance, and the expressive identity of younger generations, thereby rejuvenating its appeal in a country with deep-rooted gold traditions. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts Rising Non-Bank Reliance Could Amplify Financial Shocks for Big Banks READ MORE China Tightens Grip on Rare Earth Metals, Declaring State Ownership READ MORE Behind the Number: Unpacking the Fed's 2% Inflation Target READ MORE Mortgage Rates Hit 16-Month Low as Fed Signals Rate Cuts READ MORE Election-Year Politics Add Volatility to Already Strained Bond Markets READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment