World Gold Council Launches 'You are Gold' Campaign in India The World Gold Council has kicked off the ‘You are Gold’ campaign in India, targeting a fresh and youthful audience. This innovative multimedia initiative is designed to deepen the connection between millennials, Gen Z, and gold, casting the precious metal not just as a financial asset but as a symbol of personal empowerment and expression. It’s a strategic move to align gold with the values of courage, perseverance, and the expressive identity of younger generations, thereby rejuvenating its appeal in a country with deep-rooted gold traditions. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts Historic $72 Million Coin Auction Set a Century After Magnate's Will READ MORE U.S. Jobless Claims Hold Steady, Suggesting Strong Labor Market READ MORE Dovish Fed Signals Propel Gold to New Heights READ MORE Year of the Dragon: Surge in Singapore’s Gold & Silver Sales | Chinese New Year 2024 READ MORE Gold's Resilience Tested: Metal Stabilizes After Steep Decline READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment